B2B Data Cleaning, keeping Your B2B data really fresh
“67% of all UK mail contains address errors”
Clean fresh data is crucial to business success. As a business, keeping in contact with key customers and prospects is critical to success. Every day changes are happening to business data: there are thousands of telephone number changes, companies changing their details and personnel moving offices. Businesses move or change their phone numbers and may not tell every supplier, the changes go unseen until it’s time to contact a key prospect and you find that they are not there any longer.
The increased use of laptops, tablets and other portable devices often means that a number of versions of the database exist. Which one is correct? We help companies resolve these issues, clean, verify, purge and merge the data so there is only one company-wide view. The increasing use of email campaigns makes it important for companies to be certain the data they hold is accurate as inaccurate data can lead to domains being blacklisted.
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Verify or add telephone numbers
Each day between 30,000 to 50,000 telephone numbers change on the UK land-line network. Data can be screened for verification of existing numbers or additional new numbers. Ex-directory numbers can be flagged to confirm residence, TPS & CTPS processing can be run at the same time. Covers both BT and mobile and cable operators.
The Business Changes File
Business Changes File (BCF) is the only business suppression tool that can also update addresses for businesses that have moved. It has been specifically designed for B2B direct mail customers who rely on targeting accurate records. If your business database is not current, you could be wasting a significant percentage of your direct marketing budget on ‘dead’ addresses. The BCF is available as a data set supplied under licence on a monthly or quarterly basis, enabling you to keep your database up-to-date.
Email Address Validation
Check email address addresses are correct, this is vital if you are doing bulk email campaigns. Email broadcasters will blacklist your account if there are too many undeliverable addresses in your file. Typically anything over 15% may well turn on a warning against your domain. We can validate all the way down to address level and give you this list back showing valid and invalid addresses plus those which are greylisted or catch-all addresses.
Add new information to your business data
Incorrect contact details are major contributors to the failure of companies to gain business. Add and verify key company contact details such as Managing Directors and Financial Directors at more than a million UK companies. Using the latest business databases add new information such as Contact names, Business Classifications, E-Mail addresses, employee numbers, number of branches.
Your business data is matched against the UK Business universe of more than 2.9m businesses. This process will build a report showing the industry sectors, business sizes and locations of your current customers. The report also shows how many additional prospects are available.
Non-limited companies have been able to register their phone number(s) not to receive unsolicited sales calls. Any company using prospect data for telemarketing should screen the data before calling and if the data is continually being called, every 28 days thereafter. This is a legal requirement and the fine for non-compliance is £500,000 Over 21m numbers are currently TPS registered.
As from June 2004, all UK companies have been able to register their main and DDI numbers not to receive unsolicited sales calls. Any company using prospect data for telemarketing should screen the data before calling and if the data is continually being called, every 28 days thereafter. This is a legal requirement and the fine for non-compliance is £20,000 or more.
Fax Preference Service
The Fax Preference Service enables you to meet the recent legal requirements to identify and screen out the fax numbers of individuals who have registered their desire not to receive unsolicited faxes. This is a legal requirement: failure to comply may result in a fine or prison. Process both Fax lines and Telephone lines for complete protection.
Mailing Preference Service
The Mailing Preference Service, although not a legal requirement, enables you to meet the Direct Marketing Association’s best practice guidelines to identify and screen out the addresses of individuals who have registered their desire not to receive unsolicited mailings.