Market Analysis & Profiling

Where is your Market? Not sure, our Market Analyis & Profiling tool will give you clarity

Its a question we ask many company & marketing directors and the answers sometimes not the expected one.  We recently ran a B2B Market Analysis & Profiling exercise for a manufacturing company and when we presented to the marketing team they said it was completely wrong. There were sectors in the results they thought they had never dealt with. They were shocked when they spoke to sales to find out that we were correct and they needed more of this type of customers

How can business Market Analysis & Profiling help you?

  • By improving targeting -adds selectable data such as company size, turnover or type of business to your database. The addition of this information can lead to better-targeted campaigns yielding a higher ROI.
  • By identifying your best customer profiles – performs cluster analysis to identify the profiles of your best customers. If limited or no data analysis is being performed, your campaigns and promotions can yield poor results.
  • New contact data added from our master database – expand your database with the supply of new sales leads with profiles similar to those of your best customers.
  • Best customers flagged for easy identification –  seamlessly integrates the new data and flags those records identified as ‘best customers’.
  • By resolving incomplete data –  fills in missing phone numbers, postcodes, and other essential contact data saving valuable time.
  • By correcting errors in data – finds and fixes incorrect and misspelt contact data which has the potential to damage your company’s image and get a poor response from your customers.
  • By formatting addresses correctly – corrects poor data entry which also has the potential to damage your company’s image and get a poor response from your customers.
  • By removing obsolete data –  analyses your customer data to find and remove obsolete entries. Out of date entries can result in high bounce rates and lead to a poor company image at a high cost.
  • By identifying illegal data -Market Analysis & Profiling highlights those customers registered with the TPS/CTPS and avoiding the risk of high financial penalties and potential prosecution if they’re contacted.
  • By improving targeting – adds selectable data such as company size, turnover or type of business to your database. The addition of this information can lead to better-targeted campaigns yielding a higher ROI.
  • By identifying your best customer profiles –  performs cluster analysis to identify the profiles of your best customers. If limited or no data analysis is being performed, your campaigns and promotions can yield poor results.
  • New contact data added from our master database – Market Analysis & Profiling can expand your database with the supply of new sales leads with profiles similar to those of your best customers.
  • Best customers flagged for easy identification – seamlessly integrates the new data and flags those records identified as ‘best customers’.

Contact us for more information

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