Consumer Lists & Data

Consumer Lists and Marketing Databases

Good data is key to the success of any marketing campaign. Data needs to be carefully selected, but more importantly, it must be accurate. Failure in either department will, at best result in a poor response or at worst, a waste of resources and cash in terms of lost sales, handling of returns and disposal. All the data we supply is guaranteed and you can legally use it.

Consumer data will be subject to much more rigorous rules and from May 25th, 2018 with GDPR and we have started to vet the current roster of consumer data suppliers

There are some key points that are clear for businesses that are looking to use consumer data for a direct marketing campaign.

  • You will need to have the campaign concept ready when you start to look for data
  • Before placing the order the list company will need top see sight of the approved campaign
  • Most data companies now will be offing an email broadcasting service and will no longer supply consumer email data to the end user.
  • This also may apply to postal addresses but in most cases, they will supply to a recognised mailing house

Below are some of the B2C classifications for mailing, telemarketing and e-mail lists that are available from us. This is not the complete list: if what you require is not here, please send us the details. New B2C lists are constantly being added.

  • Animal
  • Art & Antiques
  • Charity
  • Clothing, Footwear & Accessories
  • Clubs, Associations & Institutes
  • Computers
  • Credit Cards
  • Email
  • Education
  • Environmental Services
  • Executives a Professionals
  • Family
  • Finance, Investment & Insurance
  • Food & Drink
  • Gardening & Horticulture
  • Health & Beauty
  • Hobbies
  • Holidays & Travel
  • Home Improvements
  • Household Appliances & Furniture
  • Household Linen
  • Housing
  • Jewellery & Gifts
  • Mail Order
  • Medicine
  • Mobile Communications
  • Motoring
  • Over Fifties
  • Photography & Video
  • Publications & Publishing
  • Recreation, Leisure & Sport
  • Religion

Lifestyle Lists

These lists are compiled from various sources and have a range of additional data that allows selections by a wide range of criteria, such as:

  • Distance from a point
  • Geographical selection
  • TV Franchise area (eg. Anglia, Central)
  • Financial Profile
  • Income select by household income
  • Month of renewal
  • Home contents insurance by renewal month
  • Buildings insurance by renewal month
  • Additional options
  • Has telephone number available for purchasing

Individual level selections such as:

  • Personal information
  • Gender
  • Year of birth
  • Occupation / Profession
  • Number of Children
  • Ages of children (by age band)
  • Gender of children
  • Products/services
  • Financial products/services already held (e.g. pension)
  • Which financial products are being considered
  • Personal loan applications
  • Considering help with finances
  • Month of Car Insurance renewal
  • Month of Second Car Insurance Renewal
Selections can also be made by ACORN and MOSAIC – Call our sales line 01908 760100 for more detail and a free count